double d ranch

Digital Campaigns & Communications / Retail & Fashion

At Double D Ranch, I developed digital email campaigns and creative layouts for seasonal clothing collections and brand initiatives. I managed the design, production, and execution of email campaigns across three company accounts, working in Privy and Klaviyo to build and deploy communications from concept through delivery. Over a year of managing email marketing, I produced more than 700 emails reaching a combined audience of approximately 50,000 subscribers, with an average open rate of 33%, as well as weekly blog content through Shogun. Additionally, I developed automated customer journeys, including Abandoned Cart and Customer Win-Back campaigns, using performance data to refine content and improve the customer experience. This work strengthened my ability to manage multiple projects, maintain visual consistency across digital communications, and balance creative execution with measurable results.